Think Big, Start Small: A Practical Guide to Entrepreneurship

Call it a side hustle, a new start, or a pipe dream, many genetic counselors wonder what it would be like to start their own business or create an outlet for their passions. This session will explore how genetic counselors can start their entrepreneurial journey. Speakers will cover topics on what someone should consider when starting a business, how to start a business, and ways to scale from a side hustle to a full-time job. We will also review challenges and considerations to being an entrepreneur as well as transferrable skills that genetic counselors already possess that translate into starting a business. Each learning activity is designed to follow with the preceding content discussion so that the audience will be creating a business plan in real time.

Presented by:

1. Jo Becerra, MS, CGC
2. Kira Dineen, MS, LCGC, CG(ASCP)CM
3. Brittany Mahalick, MS, CGC
4. Smita Rao, MBBS, MS, LCGC
5. Matthew L. Tschirgi, MS, CGC
6. Kate Wilson, MS, CGC

Learning Objectives:

1. Discuss why genetic counselors should consider starting their own business
2. Describe ways someone can be an entrepreneur
3. Summarize how to start a business
4. Explain a business vision and plan
5. Examine challenges when starting a business
6. Illustrate a market analysis
7. Review how marketing can strengthen your business idea
8. Construct an elevator pitch to showcase your business value
9. Identify the financial commitments to starting a business
10. Evaluate the varying ways in which a genetic counselor can become an entrepreneur

Genetic Counselor CEUs:

The National Society of Genetic Counselors (NSGC) has authorized National Society of Genetic Counselors (NSGC) to offer up to .45 CEUs or 4.53 Category 1 contact hours for the activity, Think Big, Start Small: A Practical Guide to Entrepreneurship. The American Board of Genetic Counseling (ABGC) will accept CEUs earned at this program for the purposes of genetic counselor recertification.

Successful Completion:

1. View recording
2. Pass quiz
3. Complete evaluation